The Viavi Legacy
Our History
Alternative Medicine Since 1893
Long before laboratories and pharmaceuticals, there was nature—and the people who turned to it for healing. Herbs and plants were the original medicine, used by ancient cultures for everything from wounds to wellness.
Over thousands of years, natural remedies were passed down through trial, tradition, and shared wisdom. While rituals and spirituality played a role, it was herbal medicine that endured as the most trusted and universal form of healing.
A Vision Rooted in Nature
Founded in 1893, The Viavi Company began with a single idea: that the body could heal naturally with the help of herbs. Long before “alternative medicine” became a trend, Viavi was creating plant-based remedies designed to support the body’s natural healing process.
Original formulas like Viavi Cerate and Viavi Bitters—featuring Goldenseal (Hydrastis canadensis)—remain in use today. Trusted, time-tested, and handed down through generations.
A Legacy That Meets Science
Modern science is now catching up to what herbalists have known for centuries. Goldenseal and its compound Berberine are being studied by the National Institutes of Health (NIH) for their potential to support health naturally.
Viavi’s supplier, Sleepy Hollow Farms in Georgia, is directly involved in this cutting-edge research—connecting Viavi’s history to today’s scientific innovation.
Healing Across Generations
We’re honored by the families who still use Viavi products—and share their stories. From great-grandparents to great-grandchildren, our formulas have supported wellness through every generation.
These stories are more than testimonials—they’re proof of purpose. Viavi is a tradition as much as it is a product line.
Yesterday. Today. Always.
Viavi remains committed to the original vision: to offer trusted, herbally-based products that promote wellness from within.
Viavi. A Legacy of Natural Healing. Since 1893.